
YUCHUAN YU ⌘
Selected PROJECTS
OTHER PROJECTS
About me
domain
Product design and management in AI, Cloud computing, B2B, E-commerce, Logistics, HMI, User growth, Social Media, Web 3, Search experience
about
I like observing how people move through cities. In Shanghai, it's fast and almost impatient. In Atlanta, slower, with more space between people. In New York? Purposeful chaos.
I observe these things not out of habit, but because I believe design starts long before prototypes. It starts with noticing, pausing, asking what's actually needed. Observations shape how I build. I build not just interfaces, but experiences that meet people where they are, in motion or in pause.
And I walk — slowly — so I don't miss the moments worth designing for.
experiences
2025 - Present
Microsoft
2024
SAP
2023 - 2024
GE Appliances
2019 - 2023
Multiple Companies (e.g., Ford, Alibaba)
Judge
I’ve previously served as a judge for World Brand Design Society Award, Wonder Global Awards, Orpetron Award, BIG Innovation Award, Terra Sustainable Award, and Hackathons at Yale, NYU, UMich, Gatech, UW, etc.
Awards
My work has earned international recognition through 20+ prestigious design awards, including Red Dot Design Award, A Design Award, the London Design Award, MUSE Design Award, IDA, etc.
education
Master in Human Centered Technology Design,
Georgia Institute of Technology










